Relevant phrase hashtags: These hashtags combine elements of product hashtags, niche hashtags, and community hashtags.We created a whole list of daily hashtags for you to choose from if you’re looking for an easy source of hashtags to add to your posts. Daily hashtags: Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday.Location hashtags: Even if you geo-tag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats.Special event or seasonal hashtags: These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National Day holidays, like #nationalicecreamday or #nationalnailpolishday.Think #gardenersofinstagram or #craftersofinstgram Industry Instagram community hashtags: Communities exist on Instagram, and these hashtags help you find and join them.Niche hashtags: These get a little more specific, showing where you fit in the context of your industry, like #travelblogger or #foodblogger.Product or service hashtags: These are basic keywords to describe your product or service, like #handbag or #divebar.Instagram breaks hashtags down into nine distinct types: Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific. Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.Ī large number of posts may mean lots of people follow that hashtag, but it also means there’s a ton of content on it and your posts might get lost. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.Ī post shared by Nike LA instagram hashtagsĪs of July 19, 2021, these are the top 50 hashtags on Instagram: Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet). If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. When you use a hashtag, your post will appear on the page for that hashtag. Hashtags are an important way to expand your Instagram audience and get more reach. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag. They are used to categorize content and make it more discoverable. What are Instagram hashtags?Ī hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #NoFilter).
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